Benefiting from many favorable factors such as the national rich peasant policy and urbanization, China's Gas Tricycles industry has shown a rapid development trend in the past two years. However, looking at the entire Gas Tricycles industry at present, there are a large number of enterprises, and the division of the brand structure is not clear. The entire Gas Tricycles industry presents a competitive pattern, which is very similar to the internal fighting situation in the Warring States Period.
With the saturation of the consumer market, the electric two-wheeler industry is also declining year by year. Sales of e-bikes were 35 million last year and may well have peaked. From January to May this year, the national sales fell by about 15%, ending the high growth rate of about 30% in the past few years. In fact, the increasingly difficult market for two-wheelers has a lot to do with the rise of three-wheelers. The two-wheeled vehicle is just a means of transportation, and the Gas Tricycles is also a means of production, which is more in line with the needs of the rural market. Ma Zeng, chairman of the China Association, said that last year there were more than 7 million Passenger Tricycles, and it is entirely possible to produce 10 million Passenger Tricycles this year. Passenger Tricycles have also become an important weight to save the current situation in the Gas Tricycles market and become an economic growth point for transformed dealers. The market has huge room for growth and will maintain a steady growth momentum for a long time, facing rare opportunities for development.
1. The industry standard for electric two-wheeled vehicles has not yet been promulgated, so the industrial policy for Gas Tricycles deserves more attention. At present, there is no uniform standard for the production and access of Gas Tricycles, and the market order is relatively chaotic. Therefore, national standards and industrial policies are the key factors for the development of the Gas Tricycles industry.
2. The homogenization of products is serious. At present, Passenger Tricycles are basically in the low-end manufacturing process. The phenomenon of imitation and plagiarism between enterprises is serious, lack of research and development and innovation, and product homogeneity is serious; Gas Tricycles are mainly for the rural market, and power and performance are the main points of competition. more and more important. Enterprises should strengthen innovation and research to build core competitiveness.
3. The company's marketing methods are single. Gas Tricycles brands emerge in endlessly, but the marketing methods of enterprises are relatively simple. The price war has further diluted the profits of the entire industry, resulting in the embarrassment of only sales but no profits. If it is not changed in time, it will follow the old path of two-wheeled vehicles. The good news is that the major brands of Passenger Tricycles have jointly established the China Passenger Tricycles Industry Alliance, hoping to play an active role in guiding the direction of the industry, standardizing competitive behavior, and promoting industrial development.